Writing for Strategic Communication

by Karen Morath
6

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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Recent Episodes
  • Review and Reflect
    Jun 6, 2013 – 32:45
  • Review and Reflect (handout)
    Jun 6, 2013 –
  • Speechwriting
    May 31, 2013 – 40:15
  • Speechwriting (handout)
    May 31, 2013 –
  • Visualisation and Gamification
    May 23, 2013 – 34:13
  • Visualisation and Gamification (handout)
    May 23, 2013 –
  • Writing as Thought Leadership
    May 16, 2013 – 49:59
  • Writing as Thought Leadership (handout)
    May 16, 2013 –
  • The Role of Media Releases
    May 9, 2013 – 55:26
  • The Role of Media Releases (handout)
    May 9, 2013 –
  • The Writer’s Toolbox – Some ‘How-To's’
    May 2, 2013 – 19:31
  • The Writer’s Toolbox – Some ‘How-To's’ (handout)
    May 2, 2013 –
  • The Professional Writing Process
    May 2, 2013 – 31:08
  • The Professional Writing Process (handout)
    May 2, 2013 –
  • Writing for Print
    Apr 18, 2013 – 41:33
  • Writing for Print (handout)
    Apr 18, 2013 –
  • Writing for Social Media
    Apr 11, 2013 – 53:13
  • Writing for Social Media (handout)
    Apr 11, 2013 –
  • Tone, Style and... Punctuation
    Mar 28, 2013 – 50:07
  • Tone, Style and... Punctuation (handout)
    Mar 28, 2013 –
  • Who are Strategic Communicators?
    Mar 22, 2013 – 43:18
  • Who are Strategic Communicators? (handout)
    Mar 22, 2013 –
  • Great Writing. What is it? What Does it Achieve?
    Mar 14, 2013 – 44:13
  • Great Writing. What is it? What Does it Achieve? (handout)
    Mar 14, 2013 –
  • Writing for Strategic Communication
    Mar 7, 2013 – 48:04
  • Writing for Strategic Communication (handout)
    Mar 7, 2013 –
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